Running a business is all about reaching audiences. Tools to do so are plenty, but how do you decide what to use? Should you use Facebook, Twitter, Ning, Meetup, or create your own blog?

At this workshop, social media experts will introduce you to several strategies on how to turn social media tools such as, Facebook, Twitter, and the blogosphere into powerful marketing devices. We will discuss ways that these tools could improve your site’s traffic, or they could be used for PR, as well as maintaining your businesses’ brand name and recognition.

Topics will include:

∟   Case Studies of effective Twitter marketing strategies

∟   Techniques on how to focus your social media strategy and how to measure impact

∟   Introduction to word of mouth and buzz marketing

The Web Business Tool Box is delivered by MiniBar in partnership with DCKTN